The Valassis Consumer Graph is the proprietary data tool that allows Valassis Digital to personalize engagement across devices to get a more complete view of consumers' online behaviors and real-world activities. With our new brand rollout, our team collaborated to create an all-encompassing visual to represent the Graph's functionality. We split up responsibilities, whereas I provided art direction and created assets for the final composite.
Inspiration Pulled by the Team
Initial Concepting by Bethany Faulkner
Iteration by Logan Labo and Ricardo Cortes
Final Composite by Heather Burket
