The Valassis Consumer Graph is the proprietary data tool that allows Valassis Digital to personalize engagement across devices to get a more complete view of consumers' online behaviors and real-world activities. With our new brand rollout, our team collaborated to create an all-encompassing visual to represent the Graph's functionality. We split up responsibilities, whereas I provided art direction and created assets for the final composite.
Inspiration Pulled by the Team
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/33a83a8f-0337-463d-8e23-b1569f03bebd_rw_1200.jpeg?h=a99d83f6911117a490de9ebf6ec6bc82)
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/19ab9a11-8371-46d4-88cb-cdd07a534a11_rw_600.jpg?h=b1c3dd8eb094780236be3ae3060cb22f)
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/243a1642-1edb-4381-88e9-42eff6a3174b_rw_600.png?h=b6db5dca5e6a0e5f8ed07c06c15b289f)
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/f38f850a-4c88-4ca6-b8a4-88eb65ae1b17_rw_600.jpg?h=3ce1ea8b7c28c909c269b6af1935d6bd)
Initial Concepting by Bethany Faulkner
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/eef611bc-cc05-4fe1-90f4-db8f42abfb99_rw_3840.png?h=278c5e30f4775623be627ecf1198c432)
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/0d6a9a47-d8d5-4287-9373-aba313bd733c_rw_1920.png?h=58b84796c66008c4d8bff5214b9f7d4e)
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/c803aac9-459e-4c25-880c-6d1faa36c67f_rw_3840.png?h=250a6e3641eb488cf450584b41cd34ff)
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/315403a2-f8c8-4956-ac6f-c584ee669fea_rw_3840.png?h=a8d71dabccc2fb79c7f7fb8bcafaf40d)
Iteration by Logan Labo and Ricardo Cortes
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/75b5e979-e7a1-464f-8d8e-ec712cfc1aba_rw_1200.png?h=d33ec611e178e619a2b5859ab862404b)
Final Composite by Heather Burket
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/5256f142-0eff-4f79-8001-355663e248cc_rw_3840.jpg?h=16af0fe297b95349ae13cdea99174d30)