Tomas Asecio (DJ ASESIO) began creating original mixes to help beef up his DJ portfolio. He needed the foundation for his brand. Tomas' last name is often misspelled by those who hear it, which spawned the idea for his DJ name, ASESIO. The name is a play on the phonetic version of his last name, and thus we used that as a bouncing board for his logo and brand. The cross through on the "S" is where the letter is often misheard.