NJMEP was in need of a brand refresh after 20 years of successfully serving clients in the New Jersey-area. We worked to refresh their look with a new logomark, color palette, and anniversary icon, as well as creating a much needed Brand Standard document to help guide their logo use policies, brand story, client personas, and overall marketing scheme.
New Logo
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/b7b1f3e57a19a0041d0e396c_rw_1200.png?h=1adc0a0ae2fd152aacc22c1a412ae6bb)
Alternate-use Logo
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/f61f3a833db6a834611b99bc_rw_1200.png?h=8501c479d4a31f66b4fb92cc347fd786)
Program Area Icon Set
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/e5c645a8fdf2a79137454645_rw_1920.png?h=da6ece932655b09261d91996a7029c3f)
Wall Installation
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/c070cee80a5661d75afa6608_rw_1920.jpg?h=546c01bcd9fc31df8f8f09fd5397a351)
Updated Website (Homepage)
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/36dafccc14481c72db501354_rw_1920.png?h=53c4349ded4691f777190f52fbd62da4)
Updated Website (Scroll Down)
![](https://cdn.myportfolio.com/975826bd4178ccea7b9c4e06f0ceadec/2f04f13e94f55fbc8fb8a12f_rw_1920.png?h=2671df570b8aee4971b442906af4920f)