The North Carolina Vaping Council (NCVC) is a local council of small business owners that came together to "self-regulate" their businesses in a good-faith gesture to the industry. They needed a logo, a handout card, a pop-up banner for conferences, and a poster for shop owners to showcase. To represent the growth of an industry, vape shops in North Carolina joint forces to ensure self-regulation of a new smoke-free lifestyle and the safe production and sales of vapor products. The representatives of NCVC wanted a brand package that would allow member-shops to showcase their membership for consumers and industry representatives as a whole. Together we developed a brand identity, poster, handout materials, and a convention/conference pop-up banner.